![]() ![]() For example, monitoring signs when someone is upset, angry, or stressed where they use excessive hand/arm movements, crying, and even silence. ![]() There are many examples such as observing body language and its associated emotions. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, displays non verbal communication. When you decode a message, you extract the meaning of that message in ways to simplify it. Thus, Encoding/Decoding is the translation for a message to be easily understood. Hall proposed that audience members can play an active role in decoding messages as they rely on their own social contexts and capability of changing messages through collective action. Stuart Hall pronounced the study as 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. The Encoding/Decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973.
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